Senior Marketing Analyst I

Overview

Job Title: Marketing Analyst

Location: Bengaluru, Karnataka
Job Type: Full-time

About Contentstack:

At Contentstack, we are more than just colleagues—we are a tribe driven by a shared mission. Our vision is to promote equity across communities, employees, partners, and customers. We are curious trendspotters, brave trendsetters, and passionate about empowering organizations to tell their stories through modern, inspiring experiences.

We proudly support initiatives like Pledge 1% and Girls Who Code through our Contentstack Cares program. Learn more about us at www.contentstack.com.

#OneTeamOneDream – Chalo, let’s go!

About the Role:

We are seeking a Marketing Analyst to act as the bridge between our Marketing Operations and Business Intelligence (BI) teams. In this role, you will ensure marketing has the right data and insights to measure performance effectively while translating marketing’s analytical needs into clear, actionable requirements for the BI team.

As a key player in our marketing analytics ecosystem, you will define and track key marketing metrics, collaborate on data infrastructure, and support the development of dashboards that provide visibility into campaign, program, and overall marketing performance.

Key Responsibilities:

???? Marketing Data & Performance Analysis:

• Define and track key marketing performance metrics (e.g., campaign performance, program effectiveness, and CMO dashboards).

• Collaborate with marketing teams to understand their reporting needs and ensure they have the right data for performance measurement.

• Analyze marketing data to identify trends, insights, and opportunities for optimization.

???? Collaboration Between Marketing & BI:

• Act as the primary liaison between Marketing Operations and the Business Intelligence team.

• Translate marketing requirements into technical specifications for BI teams.

• Ensure data architecture supports marketing analytics needs through close collaboration with BI.

???? Data Infrastructure & Visualization:

• Ensure data accuracy, consistency, and accessibility across marketing and BI teams.

• Build dashboards and visualizations using tools like Snowflake, Tableau, Looker Studio, and Supermetrics.

• Structure and manage data from platforms like Marketo, Salesforce (SFDC), and others for accurate reporting.

What You Bring:

✅ Experience:

• 5+ years of experience in marketing analytics, business intelligence, or data-focused roles.

✅ Technical Skills:

• Hands-on experience with data warehouses (Snowflake preferred).

• Proficiency in SQL for querying and analyzing marketing data.

• Expertise in data visualization tools (e.g., Tableau, Looker Studio).

• Familiarity with Supermetrics, Marketo, and Salesforce for marketing data extraction.

• Understanding of marketing funnel analytics and performance tracking.

✅ Business Acumen:

• Strong understanding of marketing performance analytics, including CMO dashboards and campaign performance.

✅ Communication Skills:

• Ability to translate marketing needs into technical requirements and effectively communicate insights to non-technical stakeholders.

✅ Data-Driven Mindset:

• Comfortable working with large datasets, identifying insights, and making data-driven recommendations.

Bonus Points:

• Experience with marketing budget and ROI analysis.

Why Join Contentstack?

???? Interesting Work:

• This isn’t your typical corporate job—it’s a challenge-yourself role where you will learn, grow, and innovate every day.

???? Tribe Vibe:

• We enforce a no ahole policy**—we foster a culture of inclusivity, collaboration, and connection through happy hours, team outings, and community volunteering.

???? Bragging Rights:

• Work with some of the world’s most prestigious brands, including AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi, Walmart, and more!

???? One Team One Dream:

• At Contentstack, your voice matters. There are no artificial hierarchies, and you’ll receive regular updates on our business performance, which is through the roof—it’s the perfect time to join us!

If you’re a data-driven marketing professional who thrives in a fast-paced, collaborative environment—come be a part of our tribe!

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