Advertising Manager - E-commerce

Overview

Job type

• Permanent

• Full-time

Shift and schedule

• Day shift

• Monday to Friday

 

Benefits

Pulled from the full job description

• Work from home
• Flexible schedule

 

Full job description

E-commerce Account Executive – Shop Culture

Location: Remote (Work from Anywhere)

Employment Type: Full-time

Industry: E-commerce, Digital Marketing, Retail

About Shop Culture

Shop Culture is a global E-commerce Strategy Consulting and Growth Services firm, working with brands across Beauty, Health & Wellness, FMCG, Electronics, Pet Products, Office Supplies, Automotive, and more. We help businesses grow on leading digital marketplaces such as Amazon, Walmart, Shopify, and other e-commerce platforms.

We are expanding our digital advertising team and seeking a results-driven E-commerce Advertising Manager to lead advertising strategy and execution for client accounts. If you love diving deep into data, testing performance levers, and scaling marketplace ad campaigns, we’d love to hear from you.

Role Overview

As an E-commerce Advertising Manager, you will be responsible for the end-to-end management of advertising campaigns across platforms like Amazon Ads, Walmart Connect, and Meta/Google (where relevant). You’ll work closely with Account Managers and clients to plan strategy, optimize budgets, analyze performance, and drive ROAS.

This is a performance-centric role for someone who thrives on KPIs, is fluent in data, and has a test-and-learn mindset for growing brands on marketplaces.

Key Responsibilities

Advertising Strategy & Planning

• Develop customized advertising strategies based on client goals, budgets, and category dynamics.
• Recommend the right campaign mix (sponsored products, brands, display, DSP) for each platform.
• Plan budgets, targeting structure, and bidding approach across the customer journey.

Campaign Execution & Optimization

• Set up and launch campaigns on platforms such as Amazon Ads (SP, SB, SD, DSP), Walmart Connect, and Shopify Ads.
• Regularly monitor campaign performance and make data-led adjustments to improve ACOS/ROAS, TACOS, CTR, and CVR.
• Identify keyword opportunities, negative keywords, bid modifiers, and targeting refinements.

Reporting & Insights

• Prepare weekly/monthly performance reports with clear insights and recommendations.
• Use tools like Amazon Brand Analytics, Search Query Performance, Helium 10, or Data Studio for performance tracking.
• Analyze metrics at ASIN, campaign, and keyword levels to identify winners and underperformers.